BronzieCat

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If you have a website or blog with visitors from the EU, you need a cookie warning or popup notice.

A comprehensive study from 2020 into website tracking shows the alarming truth that most website owners are unaware of –

72% of all cookies are set by fourth parties that are loaded by third parties, i.e. trojan horses that the website owner cannot be aware of without a deep-scanning consent management solution.

18% of all cookies are set by fifth parties or further (even deeper trojan horses).

50% of the additional parties loaded will change between repeated visits, i.e. rapidly dynamic tracking that is practically impossible for website owners to handle on their own.

99% of all cookies are used to track website visitors or to provide targeted ads.

The study was conducted by Martin Degeling and others from Ruhr University and the Institute for Internet Security and measured ten thousand websites and their relation to third parties and all the trojan horses that these load without the consent or knowledge of website owners or their end-users.

The study also found more alarming truths about the state of the web.

Subpages set 36% more cookies than front pages and landing pages. Subpages set an average of 78 cookies, where landing pages set an average of 55 cookies.

What does this mean for your website?

It means that you will need to employ the most thorough and deep-scanning consent management solution on the market, if you want to be sure that you do in fact find and control all cookies and trackers on your website, as required by the European GDPR and California’s CCPA.

Unless you have complete control of your domain, there is no way you can protect your end-users from privacy infringements and data abuse.

The study “underlines the dire need of privacy protection mechanism to limit cookie-based tracking.”